What do you see when you look at your website? Does it have eye-catching content? What about its design? Is it up-to-date and enticing? Even more important, is your website future-proof? All these are questions that one should ask themselves before rolling out a new web project.
In our highly technological world, your website’s design is often the only thing that’ll give you an edge over competitors and other websites. Lucky for you, the following 10 tips could be just the tricks needed to help you attain that edge.
And before we get started, If this is your first web development project we recommend Read more content by JayDevs: These professionals will work with you through each step of the development process to ensure your product meets industry standards.
1. Loading Times
When scouring for information online, nothing aggravates a customer more than a slow website. In fact, chances are high that your customers can be permanently turned away if a site doesn’t load fast.
With that in mind, test your site ahead of time and fix any loading issues (like unclean code, nested tables, white space, etc.) before launching the site officially.
Better yet, periodically evaluate your site’s loading time after it’s published to ensure a positive user experience persists.
2. Mobile Friendly
Studies indicate that the use of mobile devices to perform online searches has been rising significantly over the past two decades. In fact, 95 percent of smartphone users have reported that they use their devices when looking for local products and services.
So it’s a no-brainer that the only way to reach this growing population of mobile users is to make sure your website is mobile-friendly and responsive.
3. Use High-Quality Images
According to multiple studies, 90 percent of the information humans consume is transmitted in our brains through visuals. So it goes without saying that your website should also have high-quality images that efficiently communicate your brand’s message and identity.
Visuals also help break up deep, long explanations of written content.
The placement and design of your company’s logo will contribute immensely to your visitor’s overall opinion. A professionally designed logo should successfully capture the visitor’s eye and clearly communicate the brand’s unique voice.
Regarding placement, choose a location on the site that’s readily visible to visitors. The upper left corner is a great idea since that’s where our eyes naturally begin to scan a website.
5. Effective Security
Thanks to the speedy evolution of technology, newer and more advanced security risks threaten to compromise everyone’s site integrity. From viruses and malware to malicious apps and threats from hackers, your website should be able to withstand any potential security breaches on the back and front end.
Security is particularly important for sites built to conduct online transactions like e-Commerce sites. These usually contain sensitive client data, like card information and bank details.
6. Clear CTA (Call to Action)
Every other tip in this guide won’t benefit your business if your website doesn’t let the visitor know what steps you’d like them to take. Have a clear CTA on your website, and try placing it above the fold in plain view so it’s right in your reader’s face.
QA engineers, such as those found at JayDevs, should help you tell the difference between a functional, attention-grabbing CTA and an invasive one.
7. The Right Color Scheme
Color schemes are more essential than most people realize when it comes to web development. Distinct shades elicit different emotional responses, like frustration, happiness, and calmness.
When picking the color scheme you’ll use on your website, consider your target audience and company niche. At the end of the day, the website should be pleasing to look at to your target audience.
8. A Clean Design
Ensure your website has a clean, appealing design. Typically, a quality website design is easy to read and attractive with intuitive navigation. A clean design is also one that helps visitors focus on the content and value of your brand, instead of large unnecessary amounts of text and distracting graphics.
Remember, customers associate site designs with the quality of a particular product or company, so a positive user experience should be a priority.
9. Make Navigation Easy
People typically prefer direct, easy, and clear paths. As such, remember to develop a web navigation system on your site that makes it easy for visitors to go through all your products and offerings. Use contrasting colors for setting navigational bars and clearly indicate where hyperlinks are.
That said, while at it, ensure you keep navigational bars to a minimum.
10. Do Not Forget Social Media Buttons
Social platforms are a great way to help your potential customers connect with your business. So ensure you have a section set aside for social media buttons that lead to your different social accounts on the website. You can either have these buttons at the end of each page (footer) or next to the navigation menu at the top.