The fitness industry has rapidly shapeshifted from a theoretical concept to a significant sector. And the COVID-19 outbreak may have fueled the industry more enormously than expected. In the months before the outbreak, many fitness firms introduced new fitness regimes to their customers in trials. Be it one-on-one virtual classes or personal goals on mobile apps; key industry players sought to leverage many new ideas.
According to a recent McKinsey survey, consumer adoption of telehealth soared from 11% in 2019 to 46% in 2020 and expect virtual healthcare to represent up to $250 billion in healthcare spending.
But now, as these services are seeing heavy demand, many industry players tend to introduce digital health solutions to their users. Additionally, this has also led to the rising popularity of fitness apps in the market. That’s why many companies are choosing top mobile app development companies to develop efficient custom-built apps to cater to their customer’s demands.
These demands are majorly driven by the advancement in the emerging tech trends of 2021. To mention some of these, here are the major technology trends that are going to boost the fitness industry prominently in the months to come.
Fitness technology trends that will be popular in 2021
- Virtual Fitness
With the increasing popularity of virtual fitness, many fitness companies have chosen digital workouts more rapidly than other trends. With digital technology backing their apps, firms can easily address a user’s queries in real-time and provide essential physical data. These data, covering simple training programmes and money-saving plans, explore a wider audience and create a positive brand image.
Furthermore, virtual training also offers users self-rewarding points that motivate them to engage in their newly-formed habits for extended sessions. With such positive responses, many companies believe there is a large room of opportunities in virtual fitness for emerging companies to attract a larger consumer base.
- Dominance of Wearable and AI
Smart wearables have stormed the industry in ways that once were unimaginable. Today, many users prefer fitness trackers/ smartwatches that help in meeting fitness goals and maintain good physical health. Moreover, many new smart wearables trends, including heart rate monitors, GPS trackers and step counters, have also enabled users to meet their specific concerns and receive rapid aid, even in remote locations.
With such positive responses, fitness firms are exposed to a large amount of consumer data that paves their way to introduce user-centric services. These services range from data-driven workouts to personalized training and open a range of new possibilities. And considering that wearables have already gone through numerous verticals in the fitness industry, it will be exciting to look at what comes out in the next few years.
- Remote Coaching
Many tech gurus now believe that remote coaching sessions are way past the norms of COVID. After the advent of 2020, fitness enthusiasts no longer choose remote learning as a secondary option. In turn they are attracted with many perks that fitness apps provide. From engaging in one-on-one exercises, mild workouts to rigorous workouts, users are more likely to prefer remote coaching at their comfort.
Additionally, such sessions like these also allow users to explore a wide range of services like specialised teaching classes, cost-effective plans, and consumer-oriented UIs. These benefits allure more customers to their apps and readily help them generate positive results, thus leading to better sales and revenue for fitness companies.
- Introducing Tech-driven changes In Physical Gyms
In 2021, physical gym owners are also prone to adopt newer technologies to aid their dooming fiscal year. Contrary to remote teaching, physical gyms will now aim to provide end-to-end customer support to help their business get a boost. Leveraging intelligent technologies, smart fitness goals, hygienic solutions, and real-time expertise are many of these advancements they will start with.
With more, these enterprise chains should also choose virtual training programmes via custom-made fitness apps that will enhance their business brand values in the long run. Thus, to make a business grow and earn better ROIs, business ventures are biased upon technology and will begin to explore endless opportunities in modern times.
According to Statista, the market size of the global fitness and health club industry has been steadily increasing in recent years, exceeding $96 billion in 2019. As it is sufficiently expected to in the next 2-3 years, it is safer to choose a professional mobile app development company to launch your app and gain utmost exposure in your market.
For over 11 years, Techahead, one of the top Android App Development Company, has served its clients over 2,000 user-friendly apps and 600+ clients. Creator of The Healthy Mummy, #1 fitness mobile app for over 2 Million mums, they are driven by the latest app development trends and provide efficient app solutions in Android, iOS, React Native, and IoT solutions for startups and large-scale companies.
To know more, get in touch with the TechAhead consultants and find out about your business solutions.