So you are ready to take your small business online. You are excited about the prospect of getting more clients as you begin to expand to a larger market. You have talent to step towards getting the website that you want but, just how do web designers start? The road to a launch starts by understanding how websites are made.
The easiest way to smoothly prepare for your website is to gather all of the information needed. Your web designer from Toronto will need all information ready to start building and designing the site. It jump-starts your project and prevents headaches for both parties.
Here is a shortlist of information that you need to hand out to professionals at the beginning of your project. Make sure to provide this information ahead of time so they are ready for mockups. Aside from getting a realistic look, it also expedites the entire design and development process drawing the project duration to completion much faster.
The first step of how websites are made is putting up your company profile. You need to fill up all of the information on the site during this step in the development process. Use real information so you will know how they will look in the actual. These are the information web designers would want to include in your new site:
- Official Business Name – This is especially crucial if you are a new business. You need to display any legal symbols, titles, and particulars of your business name. Include all of these in the official business name so it is easier to set you apart from others with similar names.
- Primary Phone Number – Make sure that the phone number on your website is the same number used across all channels where your business is found.
- Business Email Address – You need to publish an email or several business emails you want to use on your site. Communicate effectively with your web designer as to how different emails will be used.
- Operating Hours – Inform your designer of the operating hours so these can be included in your website.
- List of Services – Always provide a list of the services you are offering so these will be included on your site. You should also tell your designer of any sub service so these can be included as well.
Your company logo is the symbol your customers will identify your business with. Provide your designer with a logo as soon as you have it. Make sure that these are high-resolution and have transparent backgrounds.
Consider getting a professional logo before you start building a website. Have a solid logo that will create a good brand image for you. Use different design elements from the logo to make sure that the website matches your brand character.
When starting to develop your website, talk to your designer of the ways to customize the design process. To build a successful website, your designer need to know exactly what information is needed to display on the site. You can decide which content to include and what layout you believe looks best. These are information that your designer will best use:
- Elevator Pitch – One of the effective ways to introduce your business is through an elevator pitch. It is a 4-5 sentence summary of the things that you do and the ways it can benefit your target audience.
- Page Content – This refers to the text of your website. In the early stages of how websites are made, these are made of place holder texts. However, if you already have articles, videos, and images ready for your site then giving them to your web designer makes it easier.
- Gallery of Images – Provide high resolution images to your web designer to make sure that your site will look professional.
- Blog Posts – If your website can include a blog, you need to have a couple of ready-to-publish posts for your designer to upload. It gives you a better look at your site and make necessary adjustments to make blogs look more readable.
Domain and Host
Picking a great domain name communicates effectively to your customers. Aside from being memorable, the domain name should accurately reflect your brand. Find the right name for your brand and incorporate it in your marketing efforts.
The next thing you need to do is to make sure that this brand name is still available. In building your website you need to choose a host that will not make loading the site a painful experience. A domain host that finds it difficult to load images and videos despite your customers subscribing to high speed internet in Saskatchewan is not a good catch. Make sure to find one that offers backup, security, and responsive support.
The most important part of building your website boils down to branding. This is where you factor in all of the technical aspects of putting a site together to provide customers with a recognizable face that stands for your business. Aside from your designed logo, you also have to have a clear brand voice that solidifies your identity. If you are marketing across different channels — online, print, and broadcast — you need to carry a consistent identity around.
Consistent with your branding, your designer needs to know the colour schemes that should be used on your website. Colours evoke different emotions and you need to use them wisely to get customers to follow your call to action.
The colour scheme should be similar to your logo and branding. You need to convey your brand’s voice and make it your own identity. If you are having trouble finding the right colour scheme, your web designer would be glad to assist you.
Building a website is a crucial step. With the help of a web designer you will be able to properly execute your vision. To smoothly facilitate the steps, you need to have the needed information ready right away.