Well, you’ve come to the right place because that’s exactly what we’ll be talking about in this post.
So let’s start off with the first one…
1. Keyword research
Keyword research is simply finding search terms related to your business in a data driven way. For example, if you’re a supplement store selling vitamin supplements, keywords you could target would be;
- Vitamin D3 tablets
- Magnesium oil
- Best supplements for kids
- Are vitamin C tablets child friendly?
How do I do keyword research?
There are many ways to do keyword research, one way is simply using a tool like keywords everywhere. You download this extension and every time you search, it will give you suggestions.
You can search your topic in Google and it will display search results that people also type in.
A free method you can use is the Google auto suggest function.
Simply typing something in and Google will finish it. For example, “Best protein powder for” and then Google will give you a bunch of suggestions. These suggestions are queries that have been previously typed in by users and that’s why Google is suggesting them.
With this method, you know for a fact that these search queries have search volume.
2. Insert your keyword strategically
There are certain places on your page where inserting a keyword will have a greater influence on the Google search results.
There are 3 places that will have the greatest impact on your search results:
- Meta title
- H1 tag
- URL
The meta title is the title that shows up on the search results page. This title needs to include your target keyword.
The H1 tag is the main title of your page like the product title or the blog post title. You can check if it’s a H1 tag by highlighting the title, right clicking on your mouse and clicking on “Inspect element”. From there there should be some text highlighted and it should include the “H1” text.
The URL or slug as it also referred to is the address of the page. The address should contain your keyword and be as short as possible. It should not be descriptive.
3. Add in LSI keywords
LSI keywords are keywords related to your main target keyword. For example, let’s say your target keyword is “Dog supplements”. Variations of this can be “doggy additives”, “Mutt treats”, etc.
You can also find LSI keywords by typing that keyword into Google and scrolling down to the “People Also Search” section. These are search terms that Google thinks are relevant to your target keyword.
Once you have some LSI keywords, make sure to sprinkle them within the content.
