The patient journey is a crucial thing healthcare providers and stakeholders need to understand to provide better care and experience. The mapping is a way healthcare providers can identify the patient’s whole journey, taking into account all of the factors that influence the patient’s experience with their condition.
What Is Patient-Journey?
This is a term used by many healthcare providers for various purposes, including determining what types of care patients want and how to best meet their needs.
A patient’s experience is greatly influenced by the healthcare provider, their health system, and the overall environment of their journey. By understanding the journey, providers can know where they might lack communication or treatment options.
What Is Patient-Journey Mapping?
This is a visual representation of a patient’s entire experience throughout their entire healthcare journey. This can include all the times they have interacted with a specific healthcare provider and the activities they do in the process.
It can help better understand how the patient’s entire clinical experience is influenced by their healthcare provider, health system, and overall environment. It should include not only what happened once but also what is occurring during their entire experience.
Methods Of Creating Patient Maps
More complex patient maps can be created using more advanced software. The storyline is a mapping tool that allows healthcare providers to develop patient’s maps.
PatientKarma is another mapping software that can be used to enhance user experience and create detailed analytics about the patient’s entire healthcare experience.
Benefits of Patient Mapping
The mapping can provide benefits for patients as well as their healthcare providers. NetBaseQuad is a company that provides patient’s mapping and insight solutions to healthcare providers. They offer a patient journey mapping solution for both internal and external use.
NetBaseQuad provides marketing software and services that include patient data management. The company’s products include Storyline, PatientKarma, and Team Fusion. With their solution, healthcare providers can create detailed journey maps that include data from multiple sources, including surveys and historical information.
Healthcare brands and organizations can benefit their patients through patient mapping by providing better-targeted service and care. They need to create a journey map to understand their patient’s life, the factors that influence it, and how to deliver more relevant and effective treatment. For example, healthcare brands can begin to identify what platforms patients use to research their conditions or decide on a health service provider.
They can ensure efficient patient care by understanding each patient’s physical and mental journey. A healthcare brand can collect data from multiple sources, including real/virtual hospitals, specialist clinics, pharmacies, and hair removal salons, and compare how well their services align with the patient’s expectations.
How to Begin Using the Journey Map
Understanding how to create and use a patient map is crucial. Here are some practical steps to help a provider begin using this tool.
Step 1: Plan the Journey
A healthcare provider needs to plan the journey they want to map carefully. To do this effectively, providers must evaluate their touchpoints and how they influence each journey.
Step 2: Gather Data
Once the provider knows how their journey will be mapped, they need to gather data from their entire organization. This is done so they can obtain necessary details about their organization that can influence the patient experience.
Step 3: Analyze the Results
To fully understand a patient’s experience, providers must analyze all the information gathered during their process. They need to use qualitative and quantitative methods to identify key themes and actions affecting patients’ experiences correctly.
Mapping the patient whole journey in healthcare is different from any other industry. Healthcare has not only changed over the past decade or so, but it’s changing within the next decade.
