Advertising is easy; effective advertising isn’t. Without a deep awareness of your brand and your target audience, it’s impossible to draw attention. The fact that modern-day consumers are constantly bombarded by thousands of ads every day doesn’t help either.
According to recent reports, the number one obstacle faced by every top marketing team is getting noticed above all the noise. Digital marketing teams, in particular, suffer from this problem as their target audiences are constantly inundated with notifications, pop-ups, etc.
For many brands, digital marketing does not yield instant results. Four or six-month-long campaigns are hard to fund when your business needs instant results. It’s more effective to use physical marketing tools. That’s why advertising experts are leveraging banner design.
Why Use Banners?
When you want to create cost-effective yet eye-catching promotional campaigns, you’ll need high-quality promotional tools without breaking the bank. Physical banners continue to immediately grab our attention. Custom vinyl banners are also cheap.
Here are some other reasons why branding experts, advertising firms, event planners, etc., all recommend using banner advertising –
Multipurpose: Banners are like swiss army knives of the marketing world. They can be used for advertising, making announcements, presenting invitations, etc. They’re useful in concerts, fundraisers, and store openings. Here are some of the options you’ll get when shopping for banners –
- Indoor and Outdoor
- Hanging and Free Standing
- Vertical, Horizontal, Circular, Square, Custom-Shaped, etc.
Reusable: Not only do the latest banners come in multiple shapes and sizes, but they are also made of highly durable vinyl. Hence, they’re reusable. Customize these large blank canvases as creatively as you want. Use it one month to promote an event. The next month, place it in your store as a branding tool.
Low-Cost: Banners are low-cost marketing tools. You can keep creating different types of banners based on your target audience demographics and surrounding environments without breaking the bank.
Can Banners Help Your Brand Overcome the Noise?
Can banner advertising give your store enhanced visibility in an environment full of marketing noise? Yes, absolutely.
But, you’ll need to tailor your banner to make it more appealing to target audiences. Here are the important factors you’ll need to consider to create an effective banner –
Keep it Simple: Be over-the-top creative or keep things simple? Always keep things simple. Your target audiences will be walking, driving, or be busy on the phone. Over-the-top designs may not catch their eyes. But, simple designs with striking colors will.
Focal Point: Create a focal point, which is the part of the banner layout that’s meant to draw viewers into the rest of the design. It can be an appealing image or a unique graphic. The focal point of your banner will be the first thing target audiences see, so make sure it communicates the right information about the brand.
Use Vector Images: Since banners are typically quite large in size, always work with scalable vector images.
High-quality design can make banners one of the most effective advertising tools for small-scale stores, service providers, etc.