Challenges of mobile game development

To keep a mobile game in demand, don’t forget about the basic rules. Provide a minimum of bugs, a user-friendly interface, a nice intuitive layout. But mobile game development is often fraught with errors that affect the audience’s knowledge. Next, we will consider the major flaws that require developer control. 

No differences between platforms 

Mobile games are developed for iOS and Android, while the versions are identical in functionality and other features. But the platforms have many differences, so the development process requires the usage of various approaches regarding software configuration, internal navigation, and connection of monetization. For example, Android devices are often equipped with physical navigation buttons; on iOS, these are usually absent. Another factor is the manufacturer’s support. Apple updates even old devices to the latest OS versions, for example, the first generation iPhone 6s, SE. On Android, the spread is stronger; on version 5.0, more than 30% of devices with this OS still work. 

Lack of a promotion strategy 

To start making mobile games, think over the terms of reference, designate a marketing plan. The game will find the mark audience, therefore it will be in demand, and otherwise, it will not work to enter the niche. First, feedback channels, game promotion, advertising concepts are worked out. If you release the program in stores, hastily reinventing the marketing bike along the way, the strategy will fail. 

Ignoring feedback  

The player should be as simple as possible, quickly ask for help, getting a quick answer that solves the problem. Unrealized feedback is the result of a churn of users, implying a stagnation of the product because there is no basis for improving the program. Read more on

Unsettled goals 

It will be unproductive without clearly defined goals. Define a specific idea – what should be received, when, what are the criteria for success. Set the bar for revenue/downloads – the team will hit the target by meeting the deadlines. Obsessive Monetization In-app purchases are not the only way to make a profit. If it gets stuck on this particular channel, you may shed users. The donate-oriented game infringes on free players and offers pop-ups that annoy even donators. Mobile game development involves monetization, but it needs to be done carefully. Then the audience gradually grows, the development pays off after the release. 

The game developer creates his machine 

The mistake is made by beginners, for whom game development is an unexplored area. When trying to form your own engine, the best solution is to produce a low-quality product, the worst case is burnout, and therefore there is no result. But skilled creators with a reliable professional team may consider conceiving a unique engine. Please note that there are paid, free engine options.  

Lack of deadlines 

Development of mobile games without clear restrictions takes an infinitely long time, since the team relaxes, the responsibility is minimal. To avoid vague interpretation:

  • divide the development cycle; 
  • distribute steps; 
  • assign specific dates to each. 

This approach disciplines the team, making it more effective. The main thing is to constantly remind employees of the deadlines for completion of work to avoid unpleasant surprises. 

Refusal to test 

No matter how professional the team is, the chance of no bugs goes to zero. The development without testing excludes their identification; there is no possibility to obtain data about the general impression of users due to the use of the product. In fact, you won’t even be able to find out how much it affects the potential audience. Although bugs and other shortcomings usually remain after the release, thanks to testing, it is possible to exclude critical options.

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