How to Build an Amazon Store: a Step-By-Step Guide

If you’re thinking about becoming an online retailer, nothing can be a better option than building a store on Amazon. It is the leading online marketplace that has earned more than $386 billion in 2020.

Therefore, building an Amazon store will let you establish a remarkable and robust brand experience for you and your customers. Amazon has a huge customer base, which allows you to highlight your unique products and earn both money and value.

When it’s about creating or building an Amazon store, it may seem complicated, but it’s not that complicated. Learn about the Amazon store creating process step by step throughout this article.

What Is an Amazon Store?

Amazon stores allow sellers to create, showcase, and brand their products in a distinct and separate area. It’s a do-it-yourself or DIY solution that lets all the vendors and sellers set their unique brand store on Amazon. 

Amazon store is one of the key factors of Amazon where sellers can perform sales and also develop customer engagement. The primary purpose of the Amazon store is to provide an immersive and excellent shopping experience for consumers.

It’s a free service of Amazon and any vendor can set up or build a store here on Amazon. However, Amazon store settlers can take help from Amazon Store Automation to increase the customer reach, sales, and grow the business. Although automation will cost you dollars, it’s worth investing in. 

How to Build an Amazon Store: a Step-by-step Guide

Creating an Amazon store may seem complicated, but in reality, it is not. It’s free and offers easy store building procedures. Here we’ve put together all the information that you may need to create your own Amazon store. Just follow the following steps:

1. Create Seller Account

The first thing you have to do for building a store on Amazon is create a seller account. You have to put your personal information to create a store and get Amazon’s approval as an official seller. Here is the required information:

  • Your name (According to the income tax return)
  • Your contact number
  • Your full address
  • Your email address
  • Registration state
  • Your business structure type
  • Your FTI
  • Your date of birth 
  • Government-issued ID
  • Your bank account statement
  • A high-quality image of the front and back parts of your ID
  • And payment details for Amazon fees.

You have to provide all the information mentioned above to get approval from the Amazon team. These all are important because, with all of these, Amazon will verify the legitimacy of your business.

2. Apply for Amazon Brand Registry

Once the Amazon team verifies and approves your professional seller account, the next thing you have to do is apply for Amazon Brand Registry. You can apply for Amazon Brand Registry if you have a registered trademark on your product and packaging. Here is the information you have to provide for Amazon Brand Registry:

  • Your registered brand name which is registered by the trademark office
  • The serial number of your registered brand
  • The countries in which your product will be manufactured and distributed
  • Clear photos of your products and brand name
  • Photo of your product with brand label

3. Create Your Store’s Homepage and Template

After getting registered by the Amazon Brand Registry, you have to create a homepage with an appropriate template. For that, you have to go to the Stores then Manage Stores. Now you will see a list of your brands that are eligible to create a store. Amazon will offer you four different themes; you have to choose the best one based on your preference.

4. Build Your Pages

Once you’ve created your store’s homepage, create other additional pages based on your categories, best-selling products, discounts, etc. While bulging pages, try to build simple navigation and understandable pages to make things easier for customers. Ensure that pages are designed so that consumers can easily understand the category, deals, products, discounts, and rest others.

5. Add Content Tiles

After building your pages, the very next thing you have to do is add content tiles. You need to add content tiles in such a way that customers can easily browse your products. You’ll find a wide range of content grids, so choose the best one to give your store a highly professional appearance. Here are some of the types of content tiles:

  • Titles
  • Images
  • Product grids 
  • Video
  • Galleries
  • Navigation

6. Upload Your Products

Once you perfectly design the layout for different pages, it’s time to upload your products. You’ve to make sure that you have uploaded all your products so that customers can select their desired product from a vast collection of items. 

Adding product inventory for each and every product will make your store unique from other sellers or vendors. As a new seller, you can also utilize ASIN or UPC Codes to your every product to promote them on Amazon. 

7. Publish or Go Live

When your page, content tiles, navigation, and products are all ready, it’s time to make your store live. Before submitting your store to Amazon, check for a few things, such as:

  • Spelling mistakes
  • Grammatical errors
  • Branding inconsistencies
  • Any type of problem with product images, navigation, and content tiles. 

Once everything seems ok, submit the store to Amazon, so the Amazon team can review your store and make it live.

Final Thought 

There is no doubt that Amazon is one of the world’s largest and most famous online marketplace. Since Amazon allows small business owners to set up a store and grow their value and sales, it is essential to set the store properly.

Above, we have shown you how to create an Amazon store step by step with detailed instructions. Simply follow our guide to create and build a store. Amazon Brand Registry will surely approve your store and let you grow your business. Tech Magzine Pure

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