More and more people rely on various types of educational videos to learn things online, whether it’s how to make a fantastic vegan dessert or the ins and outs of complicated software. Especially now, when the globe is dealing with a worldwide pandemic and people must educate themselves or address their problems at home.
From a marketing standpoint, the desire (and existing need) for various sorts of educational videos presents a fantastic opportunity for organizations of all sizes and industries. Brands may make their product more appealing to customers and broaden their reach by employing animation in educational video production that solves their audiences’ pain concerns.
What exactly are Educational Videos?
These are videos designed to teach an audience about a specific problem they are having or a topic they are interested in. All the while introducing your brand as not only a trustworthy source of information but also one that is concerned about their needs and problems.
Now, animated educational movies come in a variety of styles, lengths, and topics. And we’ll go into some of those details later.
- Address critical issues that your audience will find interesting.
- Provide helpful information that is valuable to the audience.
- Have videos that are between 2 and 6 minutes long, while lengthier videos often struggle to keep consumers focused.
What’s amazing about using animation in education is that it allows you to address any topic in a new, engaging, and unique way – transforming what’s difficult, sensitive, or dull into something easy, entertaining, and clear!
The Numerous Advantages of Animated Educationals
For starters, animated educational videos are the ideal combination of entertainment and information, which is why organizations are constantly looking for methods to incorporate them into their strategy. However, that is not the only reason why organizations frequently gain from educational animations:
Create authority: When you educate your audience something they will find useful or valuable, you are establishing yourself as a trustworthy source. No matter how simple or specific you believe your knowledge is, someone will find it beneficial. When this occurs, you will be acknowledged as an expert in the field.
Encourage trust: Few things are more trustworthy in the eyes of a prospect than a brand selflessly sharing expertise and knowledge with their customers. Especially if it addresses difficulties and simplifies their life. It’s just that simple!
Increase conversions: This is related to the previous point – trust is an important factor in driving sales. Prospects will not purchase your product or service if they do not trust your brand. However, if you share relevant material that establishes you as a trustworthy authority, it will be much simpler to convert prospects into clients.
When Should You Make Use of Them?
Before making a purchase, customers go through a three-stage process known as the “buyer’s journey.”
- When potential purchasers become aware that they have a problem.
- Consideration Stage: When they define their challenges and look for solutions.
- When they eventually choose one of them, they are in the decision stage.
Depending on where your prospects are in the funnel, you will need to send them different messages and give unique information about your product or organization to move them along.
In this situation, education video animation is ideal for the Awareness Stage, when potential customers have just begun to notice they have an issue or need to better comprehend something.
Why Use Video Technology in Education? Educational Video Production: What Are the Benefits of Using Video Technology in Education?
Video technology has been shown to be an extremely effective tool for motivating, engaging, and instructing students within the context of an educational topic. The benefits of transformability and transferability that video brings have expanded the possibilities of teaching and learning. Video can enrich the learning experience by allowing students to see locations and phenomena that they would not otherwise be able to witness, which adds “experiential value” (Koumi, 2006) to their comprehension. Furthermore, when utilized for training, video enables for a detailed illustration of procedural actions as well as personal improvement as it can be a helpful tool.
For all of the aforementioned reasons, educators are now tasked with taking on the role of producer in order to create powerful video tools for their pupils. Furthermore, while editing software can be irritating and complicated at first after you start experimenting with it and learning the basic capabilities, you will realize that the same principles apply to any software and that it allows for creativity and innovation.
5 Steps to Getting It Done!
Define the Content and Educational Goals
The video’s content, which is closely related to the curricula, is the starting point for your proposal. How may the content be represented visually? What are the most important points? Furthermore, the instructional objectives should serve as a guideline for structuring the movie. The instructional objectives will help you decide where to highlight and keep you focused so that you don’t lose sight of the educational part of your film.
Determine the Pedagogical Approach
It is open-ended or instructional? When discussing educational broadcasting, Bates (1984) distinguished two categories of programming: “Enrichment” and “Learning Resource” programs, or as they are today known, open-ended or instructional. Both styles can be instructive. Open-ended films are not clearly related to the curricula and may appear irrelevant because their objective is to encourage and engage students with the subject.
Determine the Use Context and Visual Format
What will you do with the video? Is it going to be screened in class? Will you make it available on the internet? Will it be part of a series, clips, or video podcasts? These are some concerns about the context of usage that you should consider before producing your movie in order to frame it in such a way that the educational objectives are met. The visual format refers to how instructional knowledge is presented.
Storyboarding and Scripting
The more detail you provide in your planning, the easier it will be to produce. Create a screenplay for your video and underline the most crucial issues that must be addressed. Storyboarding allows you to visualize what you’re thinking. A storyboard also serves as a guide not just for the producer but for all participants such as actors, presenters, and voiceovers, providing them with the storyline of your video and engaging them more in the process.
Hands-on the camera! The most exciting phase has begun! Film! Make careful to re-shoot any sequences where you suspect something was missed or was delivered differently than you expected.