Digital marketing

Linking UX and SEO for a Better Marketing Return on Investment

 

UX is the new norm where the consumer or buyer comes in touch with the business. Today there is more to search engine optimization than just keywords and link building. Today websites and applications need to be up to the mark in terms of speed, appeal, and design. It is common knowledge that most websites lack basic characteristics such as the format of the content, etc. There is an old saying that goes: good design is equal to good business. 

Integrating UX & SEO

Interconnecting UX and SEO might just be what modern businesses require. No matter how well the SEO or other marketing is done, if the website and the backend processes cannot satisfy the user then it’s likely that things will go south no question. Doing SEO in Dubai without UX is just stupid. SEO is no longer just dependent on keyword use but instead also now relies on PR and other factors. It is the future for the website as well as app owners. Let’s be real the use of banner ads is just plain insanity as you have better chances of reaching the summit of Mount Everest. 

Good Design Results In Good Business!

Integrating both SEO and UX is going to help the business to make better leads with a higher chance of conversion. It might sound weird but you can use UX to improve SEO outcomes. When it comes to search engine optimization they usually make sure that the website showcases the correctly valued car at an increased rate. The purpose of the UX is to make sure that the customer experience is on point leading the customer to the landing page or the intended page without losing it. 

More Power To You

There is more that goes into making any business better. Any SEO or other efforts are going to ensure that you get traffic but to benefit from these added services and efforts one must have a good working backend process. This can happen in several ways, one of the major being backend optimization. Search engines are trying to depend more on authenticity and uniqueness as that increases the chances of making successful conversions. It’s ideal for real businesses with expertise to get a better ranking even if their site is buggy. 

The Better The Quality The Greater The Exposure

Creating unique content is key to getting recognition by search engines. The content greatly benefits the SEO optimization of the website or the app in question. Not only is the content supposed to be great it must have a strategy to coerce the user into making a purchase. The purpose of SEO is to generate traffic and push them towards the journey that should and is laid out by the UX design. By design, UX is aimed at making the conversion process as seamless as possible. 

Corporates spend between thousands and millions of dollars as almost 90% of successful business websites don’t have organic traffic. However, by having a distinct brand image businesses can generate organic traffic and when that is paired with SEO it can exponentially increase the conversion rate. Now it’s all about an end-to-end process that is designed in such a way that the consumer finds themselves on the right path as intended by the business. 

Optimizing The Load Times Is Key To The Smooth Integration Of UX & Seo

Faster loading times are more like a holy grail website for Google. Whatever the search query is if the load times are faster the website is likely to get a better ranking as it ensures a greater chance of the visitor spending just enough time to make an impact. The impact is the improved chances of conversion. An efficient way of telling which website is more optimized and ranking-friendly is the number of average clicks it takes before an actual conversion is made. Hence, it’s advisable to keep on refreshing the content whilst simultaneously cutting down the load time as much as possible. 

A Better UX Goes To Show The True Attention To Detail

One thing that turns a potential consumer away is the gaps that become quite evident when navigating through it, these tiny details matter quite a bit and are in most cases overlooked. Just like in real life the first impressions matter. The use of keywords must be seamless as it can make the content seem off-putting. This greatly reduces the chances of making a satisfied customer. Here is a handful of tips 1). Keep the content fresh and precise, 2). Use media with alt texts, 3). Make use of CTAs, 4). Keep the search bar reachable at all times, 5). Minimize the journey. 

Conclusion

In conclusion, the integration of SEO and UX is the future. As a result, it has become a necessity rather than a luxury to integrate the two as SEO is increasingly inclined towards user experience. In order to do so, one must improve the website architecture, reduce loading times and design a consumer experience journey to increase the conversion rate of the leads generated by SEO. 

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