Google, Facebook, and other social media sites are great for keeping in touch with friends and family and staying informed about current events. However, these same sites can also be a liability for businesses that aren’t careful about who sees their information and how it’s shared. Today’s businesses need to protect their sensitive customer data and operations from cyber-security threats.
Still, most are unaware of the risks or don’t have the budget to implement a formal security program. Fortunately, there are plenty of affordable, user-friendly software solutions that will help safeguard your business from hackers while also making it easier for customers to trust you with their personal information. Read on to learn more about why you need online trust and safety software in your business today.
What Is Trust and Safety Software?
Trust and safety software protect sensitive data, like payment information, email addresses, and social profiles, while still allowing customers to browse your site and interact with your team safely and securely. The software scans your site and protects against malicious elements like phishing and malware while protecting your brand and preventing people from stealing data from your website. This enables you to reduce the risk of data breaches and fraud and provide a better customer experience and build trust with your brand. And, since the software is customizable, you can set it up to meet your specific needs, including the language, accessibility, and country/region you want to serve.
Why You Need Trust and Safety Software for Your Business
There are many real-world benefits of online safety and trust solutions.
- Reduce the Risk of Data Breaches – Bad actors continually find new ways to access and steal sensitive data, like customer names, credit card numbers, addresses, and other information. By protecting against these types of cyber-attacks, you can reduce the risk of a data breach, damaging your brand and putting customers’ trust at risk.
- Prevent Fraud – Users are more likely to trust your brand and engage with your business if they know they’re getting a great experience. However, the data breaches mentioned above can also create opportunities for cyber-criminals, who can use stolen data to create fake websites, apps, and emails. By protecting against these fraudulent activities, you can prevent potential customers from being scammed.
- Enable a Better Customer Experience – What’s the point of providing a great customer experience if nobody can see it? Online trust and safety software enables your team to create a better online experience for your customers, like choosing an accessible platform and language for your site. This allows your clients to navigate your site conveniently, provides context about your brand, and clarifies who you are as a business.
Types of Online Trust and Safety Software.
There are three main types of online trust and safety software: risk management, transaction management, and customer relationship management. Let’s take a closer look at each.
- Risk Management.
Risk management tools help organizations identify and address potential security concerns. This can include monitoring for unusual sign-ins, verifying user accounts, and blocking malicious activity.
- Transaction Management.
To function smoothly, every business needs to process transactions. You can use online trust and safety software to track these transactions, analyze them, and ensure they comply with applicable laws and company policies.
- Customer Relationship Management.
CRM tools can overview existing and potential clients, track their behavior and manage relationships, including communications, agreements, and contracts.
Online privacy software protects your customers’ data and operations from malicious elements, such as phishing and malware, while making it easy to navigate your website and have a positive online experience. This can include accessibility options, language settings, and customized navigation.
Which Trust and Safety Software is Right for You?
Before you start implementing online trust and safety software, you should assess your specific business needs and choose the right safety software for your needs.
- What is the size of your website and business? – Trust and safety software is more effective in protecting websites with a higher risk of being hacked, like government websites and large corporations. On the other hand, smaller businesses and individuals often don’t require the level of protection offered by the most expensive software solutions.
- What is your main focus? – Remember that all three types of trust and safety software will protect your website from data breaches, fraudulent activities, and other malicious activities. However, they focus on different areas of online security, making it essential to understand the different options available.
- What is your budget? – There are many affordable trusts and safety software solutions available. However, the most expensive solutions are usually designed for enterprise-level businesses and government entities, making them more effective at protecting high-level data.
Online security is crucial for protecting your business from hackers and fraudulent activities while also protecting your brand and providing a better online experience for customers. There are many trust and safety software solutions available, but they are usually more effective in protecting websites with a higher level of risk. This means you need to understand the different types of software available, assess your business risk and budget, and decide which trust and safety software are right.