QNET Expands Global Footprint, Opens in South Africa

Since its inception in 1998, QNET has been known for offering high-quality products and a grassroots business model that empowers motivated entrepreneurs. The global direct selling business continues to expand its reach across Africa. It recently launched operations in Johannesburg, South Africa.

It’s a smart business move for QNET since the World Federation of Direct Selling Associations states that in 2020 the direct selling industry in South Africa produced over $2.2 billion through retail sales. It also had more than 1.7 million independent representatives selling products.

Because the company is entering the market in South Africa, it could expand that growth and give more people access to life-enhancing products. “Establishing a presence in South Africa was a natural step for QNET as we mark the 25th anniversary of the company this year,” stated Malou Caluza, CEO of the direct selling company. “Joining a thriving industry here opens up exciting opportunities for us.” 

The company hopes to establish a community of fans of its quality, unique products and services in South Africa. It also hopes to source local products to share with its customers worldwide. In South Africa, it offers products in multiple categories, including personal care, health and wellness, home and living, and luxury watches.

The Johannesburg office will be staffed by four employees responsible for managing customer support, operations, and logistics. It has plans to expand operations as the business grows throughout South Africa. 

Caluza said, “With passion and discipline, anything is possible. Once you have set your mind to a dream, pursue it with dedication and be consistent about it. The results will follow. Exploring direct selling is a viable and respectable profession, and if you choose the right company, you will be sufficiently supported and guided through your journey to becoming successful.” 

Where Is QNET Banned? 

QNET is not banned anywhere, but because direct selling needs to be better understood in many countries, it creates misunderstanding and confusion. There’s a lot of misinformation about the company circulating. The reality is that it’s a legitimate direct selling company that’s not banned anywhere in the world where direct selling is welcome.

It follows a business model energized by the power of e-commerce and has helped empower millions of entrepreneurs worldwide. The company’s independent representatives are located in over 100 countries. Some countries, including the Sultanate of Oman in the Middle East, prohibit product sales through direct selling. In Oman, network marketing, a direct selling style, is banned. 

The direct sales company has a presence in more than 25 countries worldwide through subsidiaries, agency representatives, branch offices, and franchisees like India’s Vihaan Direct Selling. It’s a member of the Direct Selling Association in multiple countries. It’s also a member of the Hong Kong Health and Food Association and the Health Supplements Industry Association of Singapore. 

The lack of understanding and regulation in the direct selling industry has resulted in the company getting wrongfully identified as a fraudulent business in the global media. Some misleading headlines state that it’s banned in India. However, that’s not accurate. In fact, several high courts in India have cleared the company of any misconduct. 

And since 2016, the Indian government has been transitioning toward recognizing and even regulating the direct selling industry. It appointed the Ministry of Consumer Affairs as the nodal authority for direct selling in 2016 and issued guidelines for direct selling companies to adhere to. In early 2022, direct selling regulations were included in the Consumer Protection Act amendments. 

Promoting Quality Products 

With its launch in South Africa, the company plans to leverage its unique products and worldwide experiences to bolster the development of local entrepreneurs. “We believe in the vast potential of the African region, which is why we continue to support local initiatives,” stated Biram Fall, the company’s regional manager for sub-Saharan Africa.

The direct selling business’s impact initiatives include partnering with the Confederation of African Football since 2018. The collaboration offers talented young football players across Africa a space to show off their skills and realize their dreams. 

The company is committed to promoting quality products and services and invests in training its independent representatives. They learn how to follow the direct selling business’s professional practices and business ethics, as well as important industry knowledge. 

The direct selling company plans to prospect for opportunities to collaborate with local businesses, nongovernmental organizations — nonprofit organizations that operate independently of any government involvement — and other institutions in order to create initiatives that add to the community. These are the ways QNET strives to show its commitment to the economy’s growth in South Africa. 

“For many people, direct selling offers a great platform to become micro-entrepreneurs and build a sales business promoting such products when they sign up as distributors of direct selling companies. Our distributors are present in many different regions around the world. That’s why we offer a diverse portfolio to suit different demographics,” Caluza said. “We work with international vendors to design unique, high-quality, and advanced-technology products that are exclusively available.” 

For more information on QNET, watch this video:


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