Digital marketing

Top Social Media Monitoring Tools

Marketing is key to success in any industry, organization, or individual. And it’s no secret that social media has become a vital part of the marketing mix for all businesses. But managing social media can be difficult and often time-consuming. Social media monitoring tools can help make your job easier. Here’s a look at some of the top social media monitoring tools available.

Hootsuite 

Hootsuite is a very popular social media monitoring tool that makes managing multiple social network accounts easier. The latest version of Hootsuite allows you to schedule messages, track keywords and conduct competitive analysis, among other things. Hootsuite saves on time typically taken up by manually entering profiles or posts. Hootsuite’s dashboard lets you monitor what’s happening on your social network accounts in one place. Hootsuite allows users to set up alerts, so they only have to log into the service to see what’s new. One of the more interesting features of Hootsuite is the ability to post on multiple networks at once; post links, status updates, and comments without logging out of any account.

SocialOomph 

SocialOomph is a paid service that allows you to manage multiple social media accounts from one central location. You can post updates on Twitter, Facebook, and MySpace in one place. In addition, SocialOomph allows you to set up automatic updates for Facebook, Twitter, and LinkedIn, including comments and mentions. Users of this tool can also schedule messages in advance, so they don’t have to log in whenever they want to update their accounts. Despite paying for the services, the tool saves users time as they no longer have to worry about logging into each account whenever they want to update their profiles. SocialOomph 

Tweetdeck 

Tweetdeck is a free tool owned by Twitter that lets you track and manage multiple accounts while also seeing what’s happening in your network in real time. Tweetdeck adds automation to the typical Twitter experience and allows users to stream updates into columns. Various columns can be created, allowing you to select who you would like to view updates from and what content you want to view. Tweetdeck saves on timers and money that might be spent buying individual Twitter accounts. The tool has far more functionality than simply managing one account; it also enables you to track status updates, mentions and even searches through multiple accounts simultaneously.

SproutSocial

Sprout Social is a social media management platform that allows you to manage multiple Twitter, Facebook, LinkedIn, and Google+ accounts from one place. The software helps take the time and effort out of managing different social media accounts. SproutSocial helps you schedule updates, track keywords, and identify influencers within your network. These features are helpful because they save you time by allowing you to see what’s happening in your networks without logging into each account.

Radian6

Radian6 is one of the top social media monitoring tools today. The service can monitor over 300 social media networks, including Facebook, Twitter, YouTube, and LinkedIn. The tool is browser-based and easy to use. Once you have signed up for your free trial period, you can log into Radian6 and start tracking your social media accounts. You can also see what’s happening in the network around you by checking out the activity feed. You can check opinions, ratings, and reviews to determine what other users say about various products and services. Radian6 monitors various metrics, including keywords, keyword popularity, and social listening.

About Netbase Quid

Netbase Quid is the next generation of automation and management for companies. Netbase delivers a truly integrated platform that enables companies to monitor, analyze, automate and engage with their audiences across all channels. Netbase Quid provides a single point of entry into the world of social media that eliminates the need for a company to create costly custom solutions for each channel by lowering IT costs, reducing time-to-market, and enhancing overall corporate agility.

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