It cannot be stressed enough that backlinks are extremely important aspects of a sound SEO strategy. Building backlinks does take time, but the returns that come with the result are far weightier. A study conducted by Backlinko found that the top search result had, on an average, 3.8 times a greater number of backlinks than the other results on the first page of Google. See?
It is important to ensure that you engage in high quality link building; it is recommended to look outwards for services that help you build a sound, sturdy network of backlinks. There exist many services that can help you get the backlink base you need; it will take some time, but it will be high quality. Let’s take a look into it in higher detail.
7 Link Building services that work
65% of the digital marketers surveyed by the SEO Tribunal admitted that link building was the hardest part of SEO. It isn’t just other websites or businesses that can help you build the backlink network that you need. There are plenty of other unique outfits that get your off-site SEO sorted in simple steps. With minimal efforts and maximum efficacy, these are the link building services that can help you get the best out of referrals in 2022.
HARO is literally the acronym for “Help a Reporter Out”. If your business functions in a niche industry, or if there is a bit of news you have about the latest innovation or event, you could “Help a reporter out” by telling them about it, and requesting them to add a referral to your website when they publish their article on your brand about it. All you need to do is register on a HARO website, and keep checking the mails they send you. These mails contain queries regarding information a reporter is short of, which, if your niche allows, you can help them with.
Content Marketing Agencies
Hear this: over 60% of the businesses outsource their link building to other agencies or professionals, as a report by uSERP establishes.
Everything related to SEO circles back to one single thing: quality content. The single most effective way to build high quality backlinks is to publish high quality content that is relevant and makes sense for the niche you are in. You can hire content marketing agencies (cost varies widely) to write great content with relevant keywords, headings and the whole shebang for your website.
As an indirect resultant, backlinks will start flowing in – other genuine websites that recognize that the content on your website has enough substance to be referred back to.
Blogger Outreach Services
Blogger outreach simply means reaching out to an individual blogger in your niche (a travel blogger if you are a travel agency, or a tech blogger if you build gadgets), and request them to refer to your website through the articles that they publish. The best part of blogger outreach services is that you don’t need to do anything – the service masters handle getting in touch with the bloggers, getting their contact information and delivering it to you.
However, the only thing you get in return out of this is a single link; it may cost you upwards of $200 if the link is high quality. Additionally, the blog would probably need to be over 3,000 words, because Moz establishes that longer blogs get more backlinks.
SEO agencies handle everything needed to boost the overall SEO health of your websites, which invariably includes link building as well. This is the most convenient method of link building you could opt for as all you need to do is sit back and let them do their job. They research the keywords, write quality content, engage in link building and everything that revolves around it.
However, one thing to note here is that link building is only a fraction of what these agencies do; as such, their focus may be divided amongst other things as well.
Guest Posting Services
If you are of the opinion that you would rather run your business than invest time in writing articles and looking for places to publish them, then hire a guest post service. These agencies write the articles on your behalf, get them reviewed by you, and then do all the legwork needed to find the websites that agree to publish it with a backlink that returns to your website.
All you need to do is pay them a flat fee for every successful guest post published with a backlink.
PR stands for “Press Release”. As the name suggests, PR agencies work closely with media outlets and journalists in order to get news of your company published on their press media. PR agencies focus on creating newsworthy stories and articles for your company, based on the information you give them, and deliver them to various media houses to publish with a backlink to your website, and mentions of names if you prefer.
The story could be about anything – a product or its launch, a charity event – that you want to publicize.
Infographics are also an effective way to earn backlinks. By hiring an infographics agency to create engaging graphics out of your content, you are creating a media-like resource that can be utilized by other businesses in similar niches for their own content while providing backlinks to you on the graphic. However, this is a costly option; other services are way more effective and economical.
Building backlinks becomes easier when you get help from professionals who already have a network in place and the resources to get things done in a fraction of the time you would need. If you are building backlinks this year, consider getting help from a professional.