What Is A Content Distribution Plan And Why Is It So Important For Your SEO

It’s all very well writing awesome content, but how do you get eyes on it? Where are your ideal customers hanging out and how can you ensure that each piece of content has as much reach as possible? In this article we’ll define what a content distribution plan is and why it is so important for the long-term success of your SEO.

What is a content distribution plan?

A content distribution plan is a strategy that helps you promote your brand and content through a multitude of different channels.

Furthermore, it can help you remain firmly up-to-date with forecasting, what’s on trend, and where to find your ‘ideal buyer persona’.

In short, it’s a way for you to get your brand in front of your audience, effectively and consistently.

The three main types of content distribution?

There are three primary types of content distribution:

  • Paid content distribution: paid content distribution is the process of investing in various channels in order to push your content further in exchange for positive outcomes (e.g., 80% of B2B marketers use paid social media advertising to distribute content).
  • Earned content distribution: earned content distribution quite simply refers to outside parties who willingly share and promote the content that you create. For example, in the hyperlink above we link to Search Engine Journal, citing them as a resource.
  • Owned content distribution: and finally, owned content distribution refers to platforms that you control (e.g., your blog, website, and social media profiles). Additionally, owned content distribution could also technically refer to any organic traffic that you get via SEO as you are not directly paying Google for that traffic, you’ve earned it.

Why is it so important to have a content distribution strategy in place?

A content distribution strategy can help you identify where your ideal audience is hanging out and which types of content they most enjoy consuming. Not only that, but it helps you figure out which content types will fare better on which platforms.

For example:

  • Blog content can be shared on Facebook.
  • The information in your blogs can be broken down into Tweets.
  • Individual Tweets can be screenshotted and shared on Instagram.
  • The original blog can be transcribed into a YouTube video.
  • An eBook can be added to your website for lead generation
  • Newsletters can be sent out to your email subscribers weekly.
  • Case studies can be added to your website alongside social proof (see this SEO company in Los Angeles as an example).

When you have a content distribution strategy in place you can ensure that each and every piece of content that you create ends up in front of your target audience at the right time and on the right platforms. This is critical in getting as much exposure as possible – and also that your content is linked to and shared by other websites, thus bolstering your credibility in the eyes of Google.


Let’s have a quick recap:

  • A content distribution plan is the process of putting your content in front of your audience at the right time and on the right platforms.
  • There are three types of content distribution:
  • Paid.
  • Earned.
  • Owned.
  • Having a content distribution plan in place is critical because it enables you to ensure that each piece of content reaches the right people, enjoys the most exposure, and attracts the most links and shares!


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