SMS campaigns are one of the most effective tools available when trying to reach your target audience. Data indicates that nearly 97% of all people in the United States use cellphones and many keep them within reach most of the time. There’s no doubt that having a text message campaign to reach your targeted audience makes sense.
However, not just any campaign works. You need to be able to write effective SMS campaign messages that not only deliver the point you want to make but also encourage people to take the appropriate action. There’s a fine line between annoying customers and drawing them in. In this blog, we’ll explore how SMS reminders can work to improve the way your current marketing campaign is running.
Understanding the Basics of SMS Campaign Messages
Before launching SMS campaigns, you need to know some of the basic rules. For example, most text messages are limited to just 160 characters, and that includes spaces. These messages must be brief because, even if you send a longer statement that’s broken into several texts, users aren’t likely to scroll through a string of texts.
There are numerous best practices for writing effective messages and SMS reminders. Remember to keep your messages short and to the point. Focus on a single point rather than multiple data points. Don’t include a full URL in your text messages; use Bit.ly to shorten it. Be clear about who you are — you want to be sure the person receiving the text can easily identify your company. And always give your customers one thing to do in that text message. Don’t give them numerous paths to take.
Consider a few examples of effective SMS campaign messages:
- Flash sale. Use this link to get 30% off in the next 2 hours.
- Just launched: this year’s new shoe line. Get them in stock here.
How To Craft Engaging SMS Campaign Messages
There are several actions you can take to ensure your SMS gateway is sending out effective messages that resonate with your audience. First, define the message objective and the call to action. In short, create a purpose for your message and then tell your customers exactly what to do — “go here” or “click the link.” Next, identify your target audience and use personalization when possible to make the message more likely to be read. This could include using a client’s name. Always use clear and concise language, and add a visual element or an emoji to help enhance the message.
Tailoring SMS Campaign Messages for Different Campaign Types
When looking for an omnichannel solution that connects all of your organization’s marketing (like Mitto’s SMS application programming interface), you’ll want to focus on using text messages in a variety of ways.
The first is for promotional campaigns. Sales and discounts are great ways to get people to your site. Then there are transactional campaigns. Phrases like “complete your order” can help close the deal. There are also reminder campaigns. Messages about continuing to browse for a specific product could help bring a customer back to your site. Finally, there are feedback and survey campaigns. These are some of the best tools for connecting with your audience to build engagement.
Common Mistakes To Avoid With SMS Campaign Messages
Stay away from these marketing errors to ensure you get the best results possible from your SMS communications. Don’t write messages that are overly promotional; emphasize the benefit to prospective clients rather than simply talking about the product or service. Don’t forget to include a call to action, such as a link to your website or a way to confirm an appointment. Additionally, don’t bombard clients with constant messages; even daily missives can be troublesome to some people. Finally, don’t send out general messages without considering the targeted audience — always segment messages to a specific group to increase performance.
Find the Best Tools To Bring Consumers Back
SMS campaigns are one of the most effective ways of getting people to your website. Craft effective SMS campaign messages with the help of an omnichannel team like Mitto that will help you to drive more engagement and conversions to your site.
